ABMA, a leader in Account-Based Marketing (ABM), has long been at the forefront of aligning
marketing precision with sales execution. Recognizing the evolving needs of Fortune 500 companies,
ABMA embarked on a transformative journey to overhaul its visual identity, aiming to mirror its
sophisticated approach to high-stakes B2B marketing.

Our challenge was to develop a visual identity that not only reflects ABMA’s cutting-edge strategies but also resonates deeply with an elite clientele familiar with the nuances of ABM. From the outset, ABMA was clear: their new identity needed to command attention, instill confidence, and articulate the value of their comprehensive ABM solutions—from strategy formulation to sales enablement.

Old Logo

New Logo