Starting from scratch, I designed a visual identity that transcends mere aesthetics to embody the soul of Atmanam, a brand committed to creating culturally-inspired luxury products. The work included crafting a distinctive logotype that is as elegant as it is memorable, symbolizing the brand’s commitment to quality
and its cultural roots. The identity system comprises a suite of graphic assets, including typefaces, colors, illustrations, icons, and graphic motifs, all curated to complement the rich,
textured designs inherent in the products.

Every element—from the color palette inspired by sacred geometry and the vibrant hue of Indigo to the intricate patterns echoing traditional textiles—was chosen to resonate with Atmanam’s target audience, the Conscientious Connoisseur. This audience values not just the aesthetic appeal of their accessories but also the stories and sustainability behind them.