FIFA World Cup

 

Promoting the 2018 FIFA World Cup proved challenging when the U.S. Men’s National Team didn’t qualify. To reignite fans’ passion around the love of the game itself—not just their home country—we launched 11 dynamically-fed, World Cup content hubs customized for FOX Sports distribution partners, offering features that allowed viewers to curate their experience, connect and be a part of the action.

 
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A unique social integration encouraged fans to “fly their flag,” allowing users to create a page theme matching featuring any of the 32 national teams’ country flags. In addition, shareable quizzes, articles and listicles gave fans more fodder to amplify social impact via Twitter and Facebook.

 
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